We live a digital age where digital is the way forward, and not much thought is given to the older, more charming methods of advertising. Direct mail advertising is one of these forms that seem to have fallen slightly to the wayside, and not necessarily for the better.
Direct mail advertising is a way of sending out promotions or specials directly to the customer. Who doesn’t remember getting excited when receiving a letter? If done properly, then direct mail advertising can give that same personal touch and old-school charm that may be lacking in digital advertising.
How To Modernize
While direct mail advertising may seem an outdated way to make contact with clients, there are many ways to modernize it so that it works hand-in-hand with your company’s digital marketing campaigns.
Direct mail advertising is shown to have a highly targeted audience and works very well alongside digital strategies. Along with the personal and individual touch of receiving snail mail with your name on it, take the opportunity to include social media information so potential clients can pop to your pages and websites if they are interested in your products or services.
Benefits Of Direct Mail Advertising
One of the biggest benefits of direct mail advertising is that it is cost-effective. It can be designed in-house printed affordably in small batches to test how it works. These can then be tweaked depending on the response.
It is also a flexible way to advertise – you can opt for flyers and pamphlets, or postcards, fridge magnets, anything you want really. You can go wild on the creativity side, and use imaginative and interactive ideas that cannot be done via an email.
Direct mail advertising also has the benefit of targeting all age groups, where digital options may only reach those with digital awareness. As it is also becoming less common, take the opportunity to fill the gap in the market with creative ideas!