Do you still make use of a business card? Many people do, even though there seems to be a hundred other ways to exchange information.
If you still make use of a business card and you’re thinking of a redesign, or you’ve changed jobs, then why not have a quick scan of the current business card etiquette and make sure your new cards are perfect.
Business Card Business
Do these things
Far from just being a way for people to remember your name, a business card serves several functions. It should tell the recipient:
- Who you are
- What your position is in the company
- Your company name
- Your contact details including:
- Website address
- Social media handles
The design and presentation of your card say much about you and your business, so it’s certainly worth spending some time making sure it’s perfect.
Don’t be afraid of white space. A clean design is a good design.
Use both sides of the card. Business card design is a chance to get creative and be a little different.
Business card don’ts
These may seem like no-brainers, but you’ll be surprised to see how many of these no-no’s are still commonplace.
- Old information. Have you crossed out the phone number and handwritten another one in? Yeh, don’t do that.
- Illegible print. Flowery fonts and interesting colour choices are all good and well, but if you can’t read them then the point of your business card is lost.
- Off-brand. Do your cards represent your company branding? Or has your printing company gone off on a bit of a tangent?
- Too much information. You don’t need your personal mission statement on your business card along with everything people may (or may not) want to know about you. Keep it simple.
- Cheap card. If you have chosen a cheap and nasty card weight, then you can’t expect to hook the big fish during your networking meeting. Fact.
No one knows how much longer the business card will be around, but while it is, make sure that yours speaks for you when you aren’t there.