Personalised client appreciation has become a forgotten art form for the most part. This is unfortunate really because saying thank you to clients and conveying your genuine and sincere gratitude to them for their loyalty to your brand is one of the easiest ways for you to build stronger relationships.
If you want your brand to stand out against your competitors and can’t practically compete on price or speed of service, finding other moments of opportunity can make all the difference. Since people, in general, tend to find more value in how you make them feel than what you do for them, a heartfelt thank you can go much further than you might realise.
Companies that focus on creating meaningful experiences for their clientele have been noted to retain more clients than companies that may be cheaper or more efficient but give off an air of indifference. A pleasant purchasing experience has been shown to encourage people to pay more for goods and services, improve how they see your company and also ramp up their willingness to share the good news with more potential clients.
Never underestimate the power of the human connection conveyed through a purposeful and personal touch when it comes to your interaction with your clients.
How to Say Thank You to Your Clients
Thanking clients doesn’t need to be complicated. It just needs to convey that there’s a real person behind the screen and behind the scenes.
Since it also may not be practical to thank every client for every purchase as your business grows. For this reason, you may want to consider separating your clients into groups to prioritise them, such as high-value clients, repeat clients, clients who offer support in the way of writing in or sharing your posts on social media, client birthdays or loyalty members.
You don’t need to spend a ton of money to create moments of delight. This is because clients will respond just as positively to your effort, care and creativity involved in you making the personalised connection with them.
Build a repeatable process. Whether you include a handwritten or printed thank you note with every item you send out or only occasionally include a show of gratitude, decide on a repeatable process, and make sure it’s consistent.
4 Of the Best Ways to Say Thank You to Your Clients
Handwritten notes: The lost art of handwritten cards or notes transcends the digital nature of our inboxes and creates something tangible and more meaningful.
Dreamware Tech, a computer and associated electronics company based in Durban, KZN is renowned for its quirky and upbeat personalised handwritten notes to its repeat clients. Extra valued clients also receive a slab of chocolate for added appreciation.
Package inserts: Unboxing has become an experience in itself for many clients as they look forward to holding their new product in their hands. One of the most popular packaging inserts to include to say thank you to clients is a personalised discount voucher. This is also something tangible to both show appreciation and encourages clients to make another purchase soon.
Free gifts or samples: Popping a small sample or gift in with an order is another great way to say thank you to clients. Samples most closely matching your client’s profile will not only delight them, but it will also expose them to a product they may not have tried before and may decide to purchase in the future.
Spotlight your clients: Some, or all of your clients, depending on the industry, may rely on social media exposure to grow their audience or client base. So by showcasing your clients and publicly sharing on social media platforms how much you appreciate them you are not only thanking them, but your caring gesture will boost their credibility at the same time.
Get in touch with Mailmech today to help you to find the best solution to streamline your business to maintain client satisfaction and appreciation. Call their helpful staff for advice and products on 011-789 1608 or visit www.mailmech.co.za