There’s absolutely no doubt that a professionally designed business brochure or information flyer is a great way of communicating your message to potential customers. Whether you’re at a business expo, networking at an event, or simply want to provide additional information on your business, a brochure is the way to go.
However, printing brochures in-house can be a little problematic if you don’t have the basics right.
Here are our top tips on making sure your business brochures come out perfect every time.
Top Tips For Printing Brochures
Choosing the right paper
Your paper choice depends on the look you are going for. When printing a professional business brochure, most companies tend to use a thicker paper starting from 110 – 120 gsm. This would usually be the choice for letterheads or compliment slips, but if you want something with a little more weight (so to speak) then 130 – 170 gsm would also do just fine, although be sure to check how the paper folds if you’re heading into anything over 150gsm.
You also have the choice of a matte or gloss finish. A gloss finish is great for image-rich brochures and gives a vibrant and sharp result. A matte finish is ideal if you have more text, but also serves to soften images and reduces glare.
It’s all about what works best for you.
The Correct Layout
Are you going for a simple 4-page single fold brochure, or will you be printing a more complex Z-fold or C- fold option? Whatever your choice, it’s important to set up the brochure to allow for the correct sizing and positioning of headings and images so that they flow and create a great user journey.
A 3mm bleed is also standard when printing brochures. A bleed shows where your brochure will be cut to size and allows you to position your text so that it doesn’t run off the edge of the paper.
If you are printing in-house and using single sheets of paper, then you won’t need a bleed as such, but do make sure that you have left sufficient space for a border which will achieve the same effect as a standard bleed.
As a final thought, always – always – do a test print before hitting the button. Proofread a few times, check your images, and check that the printed colours represent your brand.
Printing your business brochure should be a cinch with the right tools, and a little extra care and attention. Happy printing.