Direct mail is not only for payslips and reams of adverts. Today’s sophisticated production mailing systems have an astounding folding, inserting and code reading capabilities that make the job a breeze. The Kern 686 System is state of the art and set to assist intelligent companies who understand how to broadcast their services via production mailing.
Send Useful Info With Your Branding
Realtors use production mailing systems to send out calendars, or recipes – with their branding prominent naturally. Sending items that people keep means you’re subliminally ‘top of mind’ in the world of consumer awareness. Any kind of company, even small and home businesses, can take a leaf out of the Realtor’s book. Bulk mail is cheaper and regular mail lets consumers know about your company and your existence.
With the services of a super-efficient production mailing system, you could brand yourself on anything useful to people in your area: an ICE (in case of emergency numbers) list, 24-hour pharmacies, hospitals, 24-hour petrol stations with café’s, sporting events for stadiums in the region, entertainment or theatre dates, community information, country markets, family outing venues, wedding and corporate venues … the possibilities are endless.
Tax consultants could send out reminders and tax deduction tips to clients and companies in December ready for the tax year’s end. Production mailing systems can be used for other helpful info at regular intervals in the year. People won’t easily throw away something useful.
Vet outlets could similarly remind everyone about annual pet inoculations and rabies injections. People are crazy about pets, so any tips and specials could be mailed out all year round.
Here’s a hot tip for today’s production mailing systems – you are allowed to put text on an envelope – say something that makes opening it irresistible.
Anyone could send out a catalogue every few months with a coupon or two encouraging response, first-time customers love that. Specials and promotional products, day events and the like all work perfectly in direct mailing. All you need is a production mailing system that monitors paper flow, ensures document security, reads barcodes, cross-matches, folds, inserts and seals and now its here!