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Automating Your Small Business

Automating Your Small Business Has Never Been this Easy

Today’s start-up business is a far cry from those of yesteryear. Back in the “good old days” maybe we’d have a genius idea, we’d make a few widgets and tell our friends, and perhaps over time we’d open a small shop where we sold a variety of widgets. Everyone in town knew that if they needed widgets, then they’d come to you. Simple, right?

Fast forward to the 21st century, and things are very different. Without going into the nuts and bolts of the logistics of starting a business, we’d like to offer a few suggestions on automating your small business. 

Automating Your Small Business 

So, where do you start? You have an office and a few staff, but technology is eye-wateringly expensive and therefore, we need to start with the absolute essentials. 

Get Online

The first critical step is to get your business online. A website, even a basic one-page brochure site, will get you found online and provide a place for your customers to find you. There is also the need to communicate with your customers and suppliers, and an excellent way to do this without a major outlay is to take your entire system online. For example, VoIP provides a cost-effective and scalable connectivity solution which won’t cost you the proverbial arm and leg. 

Basic Office Tools

While we’re still working for a 100% green office, there is still the requirement to print documentation. So we’ll need a printer/copier solution. Should you lease or buy one? There are a number of options available to you to choose from, and only you will know what capacity you’ll require at the outset.

Get a Machine TO Do It

Are you spending thousands on salaries for competent staff to do menial, repetitive tasks? Let’s take an example: if you anticipate sending out a lot of direct mail to customers or for a marketing campaign, then it would be worth looking into a production mailing machine which can print, cut, pack and stack your communication in a fraction of the time it would take Sarah from admin. Yes, there would be an initial outlay, but what would you be saving in the long run?

Indeed, business is different now. Our customers’ needs are different and our whole way of operating is new… and exciting. We have opportunities to fast track systems and procedures which we simply never had before. Will you take advantage of them?


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