When was the last time you received a hand-written letter in the post? Sadly, the answer is probably that you can’t even remember. Email, with its almost instant delivery, has all but eclipsed the humble posted letter, rendering the thrill of curling up in the corner of the couch with a cup of coffee and a long-awaited missive from a friend or loved one all but extinct.
In startling contrast to this rather sad scenario however, is the fact that, although we don’t send letters as a primary form of personal communication any more, businesses – particularly small and medium-sized ones – still find communicating with customers through direct mail marketing to be an extremely effective marketing strategy.
Even in our digitally dominant age, most of us do still open our post – especially if it’s in an attractive or enticing envelope, with contents that feel “lumpy”, as though there might be a free gift inside!
A recent study by information and media company Nielsen confirmed that the humble printed envelope is not, as many of us might have thought, on the endangered species list. It is, in fact, a more powerful marketing medium than all its digital challengers, boasting the highest open and read rate of any media!
And if that shiny morsel didn’t have you rushing out to your postbox to see what all the fuss is about, this one surely will! The same Nielsen study revealed that younger people (between the ages of 16-34) see physical, printed envelopes in an even more positive light than older groups!
All of this is great news for you if your business is looking for a reasonably-priced and effective way to expose your product or service to a broad base of new and existing customers (and let’s face it, whose isn’t!)
It’s Time To Seal The Deal
However, while it might be great to push the envelope, when it comes to licking it? Not so much. Especially when you have thousands of mailouts just waiting to be sealed and posted.
This is when you need an envelope sealer. These miraculous mailing machines make sure every envelope is sealed with care and precision, ready to wing their way to eager customers.
Mailmech is a leader in the supply of quality mailing machines and equipment- including envelope sealers – to the Southern African market. So don’t go postal over mail companies letting you down. Chat to us instead.