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Brilliant Brochures Need Fantastic Folding Machines!

Take a square piece of paper. Now fold it in half. Then fold it in half again. Keep going, continuing to fold the paper in half until you can’t fold it anymore. How many times did you manage to fold it? Did you know that, no matter how big the piece of paper is, you will only ever be able to fold it in half a maximum of eight times? This works every time as long as your piece of paper is square, to begin with. Fortunately, these limitations don’t apply when using folding machines! These incredible machines make it possible to fold a humble piece of paper in just about as many different ways as you can imagine, making sure your leaflet or brochure is eye-catching and easy to read.

Industry jargon usually refers to an unfolded, information-bearing piece of paper as a flyer. A folded flyer is called a brochure. Folding machines can fold your brochure in many different ways, and one of the first things to decide is how you want that folding done. It’s important to keep in mind both the brochure’s purpose and where it will be displayed. Some fold types fit better into brochure racks than others, for example. And some have more creases, so are perhaps not as suited to large picture spreads as other styles.

Common Folds Made By Folding Machines

Folding brochures is admittedly not as complicated, perhaps, as Japanese Origami, but there are still many options available. To help you decide which type of fold is going to be best for your particular application, let’s take a look at the many styles folding machines can produce.

  • Single Fold – The simplest fold of the lot! A single fold brochure looks like a birthday card. In other words, it’s been folded in half to make four panels. This is ideal for brochures where you don’t want the layout interrupted by fold creases.
  • Single Gate Fold – similar to a Single Fold, but this time, there are two folds (one from the right-hand side and one from the left). The edges of the paper meet in the middle, creating three front panels, and three back panels.
  • Z-Fold – so called because when you open it out, it makes a “Z” shape. It’s made by folding the paper horizontally in thirds, in a kind of accordion style. This is a great option when you want to use words to entice the reader to open the rest of the brochure. The message can be started on the front cover and then continued on the inside.
  • Tri-Fold – Probably the most common fold carried out by folding machines. Tri-folded brochures are divided into three even sections, in the same way as when you fold a letter to place into an envelope. First, the right and then the left panel are folded over the middle section. Because of the way the flaps unfold, this is a great fold to use when you want reveal your information step by step.

There are many other, more complex designs to choose from, so it’s important to make sure you choose a folding machine versatile enough to do the job properly. Take a look at this machine from Mailing Mechanisation. If you have any questions, or to discuss your needs in more details, contact us today.

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